Golf Fitting Room Digital Signage Branding Platform

MCS is the UK signage integrator responsible for successfully bringing the Digital Branding Solution to the golf club fitting room environment.

In 2014, MCS completed a bespoke solution for Silvermere Golf club in Surrey, fitting out each of its fitting rooms with a multi-brand digital branding platform.
Silvermere Golf recognised early on how significantly the custom fitting service can benefit the keen player's game and aimed to create a bespoke customer experience. The MCS digital signage branding platform allows the fitting room's dedication to a single brand for the duration of a fitting session. With close collaboration between MCS and Silvermere, this approach facilitated the winning of multiple, custom fit accreditations including Callaway, Ping, Taylor Made and Titleist amongst the impressive list.
MCS is excited to announce that, following the significant success of Silvermere, we are now ready to launch our brand-new enhanced signage platform solution portfolio, fully scalable to cater for both large operations such as Silvermere, as well as smaller clubs operating less fitting rooms
The MCS Digital Branding Solution provides the golf club with a cost-effective way to professionally promote manufacturer's product features and benefits. With advancements in current technology, the solution now boasts stunning promotional image and video content in true Ultra-High Definition (4K), facilitating an immersive and eye-catching experience.

The content library is kept up to date with the latest products and marketing campaigns from the manufacturers and made available to the golf club via the included cloud update services. MCS works closely with the golf club to create custom digital signage templates.
No more fixed graphics or out of date images.
Rooms can be configured to be either individually brand specific or to display multiple brands, selected at the touch of a button.
The solution boasts a wealth of possibilities to golf clubs. Scrolling tickertape messaging can help communicate in-club promotions to the customer. RSS feeds allow the golf club to get their social media presence noticed. Live-TV can be integrated into a layout with supporting promotions during the golfing season.
Our comprehensive solution includes:


  • Site survey and consultation
  • All necessary hardware and software
  • Custom template and image data library development
  • Installation, configuration and test
  • Full on-site training
  • Remote updates anmd support services included for the duration of the contract period


"Following our significant remodelling project back in 2014, which included the building of a two tiered 52 bay driveway equipped with four private fitting studios, Silvermere adopted a new digital approach to fitting room brand promotion.
Replacing all of our fixed frame graphics with a digital video display solution, we are able at the touch of a button to reconfigure the room in terms of promotional content in alignment with the appointed brand fitting session.
We have no fixed displays in our custom fitting studios and all the club heads and shafts are stored in closed cabinets. That means we can set up the custom fitting studios for any one of our equipment suppliers and use the electronic displays in the studios to project each manufacturer's branding and marketing messages." This provides a far greater flexibility and dynamic approach to fitting sessions and associated promotional material. All updates are handled remotely ensuring that we are always displaying the very latest content.
This has also allowed us to hold exclusive demo days for the brand in our fitting rooms and adopt National and Regional fitting centre agreements in the same room!
Quite simply – it has revolutionised the fitting room experience and in doing so provides a completely de-cluttered approach, allowing our Golf Pro's to concentrate on delivering a first rate service to our customers.
We have not looked back".

Terry Simms, director, Silvermere Golf and Leisure

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