Motor Dealerships


Inchcape Vokswagen West London

MCS recently completed their biggest audio visual project to date for Inchcape Retail Plc at the new West London Volkswagen dealership, a Centre of Excellence for the brand in the UK. With capacity for up to 90 new and used cars, extending over four floors with both sales and service on site, the purpose built showroom was designed to be a welcoming and inviting space for customers to consider their choice of new car in a modern, relaxed and comfortable environment. Our brief was to create a ‘Wow-Factor’ within this flagship dealership.

   MCS based the video distribution on WyreStorm NetworkHD products, which allow centrally located sources to be distributed throughout the dealership and centralised remote control anywhere within the dealership via an intuitive user interface on an iPad Mini. It also provides for future flexibility so that the number of sources or output zones can be expanded with minimal impact. MCS’ extensive experience using NetworkHD and Enado together, results in a relatively swift turnaround in programming to configure control of multiple displays and other hardware.

BMW Tamworth

MCS is delighted to have been part of another fantastic Sytner BMW dealership project, showcasing the BMW Retail Standards Media player, with full consultation bay integration and dedicated SG digital signage.
MCS was responsible for the full integration and digital signage solution within the new three lane, drive-through bay featuring full ANPR (automatic number plate recognition) integration and processing.

A total of 23 displays were installed within the showroom area, all with full control and content routing.

The showroom also benefits from the new MCS wide-dispersion sound system, providing high quality ambient music throughout the showroom space.

Mini Tamworth

MCS is delighted to announce the completion of Sytner Tamworth Mini, the first dealership in the world to sport the new retail standards colour scheme and logo.

MCS was responsible for the provision of audio visual solutions throughout, including showroom sound systems and distributed digital signage. In addition, MCS were commissioned to design and provide the Mini Customer Handover Experience, bringing fun and anticipation at the point that customers take possesion of their new vehicle. This has received an enthusiastic response from the dealership and customers alike.

See the video below for a  montage of this exciting addition to Sytner Tamworth Mini.

Cooper BMW Reading

One of the largest BMW dealerships in Europe, Cooper BMW Reading's new building is light, airy and spacious.  MCS installed the AV system, incorporating the latest technologies, with more than 30 displays across the site, including the eleven sales consultation bays.  The Wyrestorm HD Network system has been used to provide distribution on an 'any content anywhere' basis to the displays which range in size from 42" to 80".  MCS also installed a zoned music and PA system serving the showroom areas as well as the offices and workshops.  We were also responsbile for installing the data network with 680 Category 6 outlets.  This site is ready and compatible with BMW Media Player, which was launched mid August.

InAvation Award Winner

MCS is immensely proud to announce our success at the 2015 inAVation awards held in Amsterdam in February 2015.

MCS was selected as the winner within the category Most InAVative Retail Installation, and the focus of our award was for our HD Networking solution deployed at BMW Durham.

Globally, this was the first such installation employing HD Networking technology within a retail environment and was selected for winner status on the strengths of its multi-platform integration approach. The MCS installation at Audi Tunbridge Wells followed closely the same concept and specification and was the focus of an in-depth case study published within the Jan/Feb edition of inAVate magazine. It was also the subject of a video interview with Marc Hatton, MD of MCS Ltd.

Tunbridge Wells Audi

As the primary integrator to Inchcape PLC for both data cabling and audio visual (AV) systems, MCS has completed projects at more than sixty dealerships over the past eight years. We were delighted to be invited to tender for the provision of an AV content distribution system for Inchcape’s highly prestigious new Audi dealership being built in Tunbridge Wells, Kent.

Building on past success in digital content and audio distribution solutions at various Inchcape dealerships across the UK, MCS was proud to deliver its most advanced solution to date. Fourteen LED displays were installed at various locations, back office and customer facing, within the dealership. Employing network HD technology, the dealership is able to dynamically assign content from across a number of media platforms to any combination of displays located within the dealership, providing an exciting audio and visual experience to its customers.

Durham BMW

Our brief was to supply a truly flexible, integrated system capable of switching a broad variety of high definition video and audio sources across a network of fifteen displays.  This was achieved, together with an integrated control system which provides centralised control of the entire Front of House audio visual system as well as allowing the dealership staff to take control of local, individual displays when required.  There are six Customer Configuration Lounges where a sales assistant’s work is mirrored from PC to a 42" monitor.  This allows the customer to be fully involved as they watch their new vehicle take shape before them.  When not in use for configuration these monitors form part of the dealership’s network of displays showing information, news and advertising.  Flexibility designed into this system allows for very straightforward expansion in the future.  For a full description of this installation, see the Wyrestorm case study here.


Swindon Audi

The client wanted total freedom to show any source on any display at any time, from rolling corporate Blu-Ray video to live news channels in customer lounge areas, with the reliability of continuous switching and distribution demanded by one of the premiere automotive manufacturers in a flagship retail outlet. The capability of using a local source input such as a laptop was crucial in areas to be used for business events such as launches, presentations, seminars, training and conferences, with output synergy in the dealership being a specific requirement for corporate events to enable all screens to display the same content throughout the entire site.

Inchcape turned to MCS


MCS has provided our services to more than 180 motor dealerships of many different marques, including all these listed above, across the UK since 2003.

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