Motor Dealerships


Inchcape Vokswagen West London

MCS recently completed their biggest audio visual project to date for Inchcape Retail Plc at the new West London Volkswagen dealership, a Centre of Excellence for the brand in the UK. With capacity for up to 90 new and used cars, extending over four floors with both sales and service on site, the purpose built showroom was designed to be a welcoming and inviting space for customers to consider their choice of new car in a modern, relaxed and comfortable environment. Our brief was to create a ‘Wow-Factor’ within this flagship dealership.

   MCS based the video distribution on WyreStorm NetworkHD products, which allow centrally located sources to be distributed throughout the dealership and centralised remote control anywhere within the dealership via an intuitive user interface on an iPad Mini. It also provides for future flexibility so that the number of sources or output zones can be expanded with minimal impact. MCS’ extensive experience using NetworkHD and Enado together, results in a relatively swift turnaround in programming to configure control of multiple displays and other hardware.


   BrightSign Digital Signage Media Players, which can be monitored and updated remotely, were MCS’ chosen media platform throughout the project with Cloud hardware processing and routing audio throughout four distinct zones. Audio sources include two DAB tuners, an iPod and Volkswagen Playlist. Output levels and the multiple audio sources in the showroom areas are controlled from Reception while other areas are controlled locally.

   At the showroom entrance on the First Floor, MCS installed a three-by-three video wall which displays a library of Volkswagen cars across the ages. This had to be installed with hairs-breadth accuracy within a striking 13m x 3m Lightbox. Special high-brightness 47” displays from LG had to be used to match the brightness of the Lightbox (total 21000 lumens output!)

   In the Aftersales Lounge area, back-to back displays in a smart furniture feature are the focal point for waiting customers. The specially created content here is also displayed outwards to the roadside entrance. Design of the furniture limited space for housing the electronics, so clever space management of transmission and control hardware was essential.

   A second three-by-three video wall is the Configurator Wall in the Customer Consultation Lounge. Installed so that it appears to float within its 4.1m x 2.9m housing, this stunning piece of AV technology is also clearly visible as you approach the dealership from the A4. Using an iPad, salesmen can interrupt the rolling content here to provide a fully immersive presentation, unique to a customer’s chosen model, and visually step through customisation options.

   Top and bottom of the three escalators running through the heart of the building are Way-Finder totems describing, in video-based signage, what customers can find on each floor and their attention is grabbed by one of the latest Volkswagen models speeding into frame, lights flashing and beeping its horn.

   In the Used Car Showrooms are four more totems into which MCS installed LG 42” portrait displays. These normally show rolling signage content but customers who cannot find quite the right model amongst the used car range in the showroom are guided toward these totems. Once within arms’ reach, ultrasonic switching, designed and installed by MCS, redirects input to display a web-based database showing cars available across all Inchcape’s UK VW dealerships.

   Customers collecting their new car are taken to the Handover Bay on the Ground Floor for a full presentation. In the comfortable lounge they can enjoy a number of Freeview channels on a 65” LG display. With Enado control, dealership operatives have the option to change the source input of this display to Volkswagen content.

   In the office areas MCS installed a further six LG Commercial Pro displays, ranging from 43” to 55”, and 70” consumer TVs in each of the two meeting rooms. These two rooms can be combined, so integrated switching was installed to allow input from one room to be shown at both displays when needed. In each of the meeting rooms, MCS installed the latest Clickshare CSE-200 allowing the dealership to host multiple VIP meetings on a weekly basis.

   Many of the hardware items installed can be accessed remotely by MCS for maintenance or configuration adjustments.

   This is a project MCS is immensely proud of and it has won us shortlisting as a finalist in the AV Awards 2016 Retail Project of the Year category.

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Church Walk
Burgess Hill
West Sussex
RH15 9AS
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Kendal House
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